Makeup Branding

Rebranding Beauty for the Bold & Unfiltered

We collaborated with an emerging clean beauty brand looking to disrupt a saturated market. With a strong mission around inclusivity, bold self-expression, and skin-friendly ingredients, they needed a digital identity and campaign strategy as vibrant as their product line. The goal: elevate the brand, boost awareness, and drive eCommerce sales through high-performing content and paid growth channels.

What we did

Crafted a bold visual direction and updated tone of voice to reflect empowerment and fun

Produced high-energy campaign assets featuring real users, diverse models, and creator-led tutorials
Developed landing pages tailored for each product drop with strong conversion focus
Launched performance campaigns across Meta, TikTok, and Pinterest targeting Gen Z & Millennial beauty lovers
Built a creator affiliate funnel to fuel UGC and lower CAC over time